Media Comparison Chart
Don't bother running another print or direct mail advertising piece until you try a Vision Marketing promotion. Because the promotion is exeecuted at NO COST TO YOU, you'll be generating revenue dollars for a tiny fraction of the investment you would make in traditional advertising.
| MEDIA COMPARISON
| Co-op
Coupon FSI
| Solo
Newspaper Insert
| Solo
Direct Mail
| Vision
Marketing
|
| Targeted Households
| 20,000
| 20,000
| 20,000
| 20,000
|
| Media Cost Per Thousand
| $20 CPM
| $60 CPM
| $350 CPM
| $0
|
| Total Media Cost
| $400
| $400
| $400
| $0
|
| Average Redemption Rate
| 1%
| 1.5%
| 5%
| –
|
| Vision Marketing Cards
| –
| –
| –
| 1,000+
|
| Total Transaction
| 200
| 300
| 1,000
| 8,000
|
| Cost Per Transaction
| $2.00
| $4.00
| $7.00
| $0
|
|
